You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

Our tendency is to be interested in something that is growing in the garden, not in the bare soil itself. But if you want to have a good harvest, the most important thing is to make the soil rich and cultivate it well. In a beautiful companion volume to Shunryu Suzuki's first book, Zen Mind, Beginner's Mind, this is a collection of thirty-five lectures taken from the last ...(展开全部)

Art Is Not What You Think It Is utilizes original research to present a series of critical incursions into the current state of debate on the idea of art, making manifest what has been largely missing or unsaid in those discussions. Links museology, history, theory, and criticism to the realities of contemporary social conditions and shows how they have structurally functione...(展开全部)

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Conversations can be critical and destructive, or they can be generative and productive. This book shows how to guarantee your conversations will help people, organizations, and communities flourish.Conversations are at the core of how we interact.

WHAT HAPPENS WHEN A GIRL ON THE FRINGE ENTERS THE REALM OF NEW YORK S CHIC， PARTY-HOPPING ELITE?Soon after Bette Robinson quits her horrendous Manhattan banking job like the impulsive girl she s never been， the novelty of walking her four-pound dog around her unglamorous Murray Hill neighborhood wears as thin as the "What are you going to do with your life?" phone calls from he...(展开全部)

Bette is 27, smart, pretty, fun – and bored. When she splits up with her long–term boyfriend, she decides it's time for a change. A chance meeting propels her into a new role as a party planner. Running with the cool Manhattan pack, Bette can hardly believe her luck. Suddenly, the greatest city in the world is her own personal playground and boy, the toys are incredible! But qu...(展开全部)

What happens when a girl on the fringe enters the realm of New York's chic, party-hopping elite? Soon after Bette Robinson quits her horrendous Manhattan banking job like the impulsive girl she's never been, the novelty of walking her four-pound dog around the unglamorous Murray Hill neighborhood wears as thin as the "What are you going to do with your life?" phone calls fr...(展开全部)

In this thought-provoking book, acclaimed cultural critic and professor of literature Richard Ohmann and noted critical scholar and pedagogue Ira Shor challenge the widely accepted notion of the "college premium": the economic advantage associated with obtaining a college degree. The authors show how the idea of a college premium is often merely a myth that furthers the commerc...(展开全部)